The Passion Project is the final and most comprehensive assignment of my studies. Its goal is to merge our personal passions with the full range of knowledge and skills we've developed over the past three years, allowing us to showcase our expertise in a self-directed project.
For my Passion Project, I combined my enthusiasm for branding, web design, and animation with my personal interests and freelance work. I partnered with “Wunderkammer”, a unique concept store in Ghent that is currently in need of a stronger online presence. This collaboration challenges me to design a website that not only reflects their distinctive identity and house style but also meets their practical needs.
This blog documents the full journey of my project—from initial research and creative process to final execution and reflections.